The relationship between pets and their owners have driven consumers to make purchases beyond the basic necessities to include toys, treats, nutritional supplements, and hygiene products. Consumers have an elevated expectation of quality and image when selecting the perfect product for their animal companion.
Because of this trend, it is estimated the consumers will spend close to $20 billion dollars on pet products this year. As a manufacturer of pet and vet products, you are in the right place, at the right time, to take advantage of this market trend. However, the market is becoming saturated by the countless products flooding the shelves at specialty pet stores, club stores, and supermarkets.
THE CHALLENGE IS BEING ABLE TO DIFFERENTIATE YOURSELF IN THIS COMPETITIVE MARKET TO INCREASE YOUR MARKET SHARE.
All-Pak has been supplying rigid packaging for pet and veterinary products for over 50 years. Our expertise in package development and our experience in supplying packaging to the pet/vet market provide the competitive edge you need to enhance your product’s brand appeal and seize market share.
ENHANCE YOUR SHELF-APPEAL
Consumers are being bombarded with product choices at specialty pet stores and supermarket aisles. This makes it essential for your product to stand out among the crowd. Recent trends show that the pet owners have the same expectations when purchasing products for their pets when compared to shopping for themselves.
Ease of use, reclosability, dispensability, and storage ability are functionality traits that make your product more marketable to your target market. All-Pak’s design team can engineer a package that not only grabs attention at the store, but contains the functionality that pet owners are looking for.
BAG THE BAG: MARKETABILITY AND IMAGE IMPROVED
Though bags and pouches are an economic packaging choice, they limit the overall marketability when compared to rigid packaging. Rigid packaging is brand friendly, has greater shelf appeal, and provides greater functionality than flexible packaging. Furthermore, market research shows that consumers prefer products packaged in rigid packaging when compared to products in flexible packaging.
Rigid packaging also is more durable than flexible packaging. It protects the product from outside moisture, rodents, wet conditions, and shipping damage.
All-Pak Custom Solutions can help you bag the bag and improve your product’s marketability, while still maintaining acceptable profit margins.
TAMPER EVIDENCY AND PRODUCT FRESHNESS
Ensure pet safety and product freshness by outfitting your product with tamper evident components. Tamper evidency systems provide peace of mind to pet owners while simultaneously preventing the possibility of product contamination after manufacture.
In addition to protecting against contamination, some tamper evident systems, such as induction liners, can prolong shelf life and product freshness by stabilizing the moisture content of the product.
Overall, All-Pak understands the importance of equipping your product with packaging that ensures quality. We are experts in supplying packaging for your product that ensures the quality of your brand.
ON TIME DELIVERY AND INVENTORY MANAGEMENT SOLUTIONS
All-Pak will partner with you to ensure consistent on time delivery. Don’t be shut-down again by not having an adequate inventory of packaging. We will review your production usage and forecast accordingly to ensure you always have packaging ready for the fill-line.
All-Pak can even arrange nearby warehousing to further ensure on time delivery. We will monitor your usage, maintain adequate inventory in a warehouse near your production facility, and deliver the ware when you need it. Nearby warehousing can trim lead and delivery times, fast tracking ready-to-be filled packaging to your production line. This supply solution also frees up floor space for finished goods and protects you from unexpected changes in the supply chain.
Contact us at 1-800-245-2283 with any questions you have regarding our pet and veterinary packaging or email us at customsolutions@all-pak.com. One of our experienced healthcare specialists will be happy to help you!
ALL-PAK CUSTOM PACKAGE RECEIVES "BEST OF SHOW" AWARD
All-Pak Custom Solutions was approached by Del Monte to create a 56 oz. dry cat food package for their 9 Lives product line. The package's unique design and functionality allowed All-Pak to capture the National Association of Container Distributors' "Best of Show" Award for their work on the 9 Lives project in 2006 .
All-Pak designed the complete container for Del Monte, which consists of a PETG, handled container with visually appealing soft sightlines and a polypropylene closure and bowl combination. The clarified polypropylene bowl can be used by the consumer as either a feeding bowl or a measuring cup, and it also doubles as a space that can house a value-added incentive product, such as a can of Del Monte’s moist cat food.
Division Sales Manager Steve Galligan was the All-Pak project lead. Explains Galligan, “This project is typical of the many things we do at All-Pak on a daily basis. The Del Monte 9 Lives container is a unique package that we believe will help them gain a more competitive advantage in the cat food market segment.”
The NACD is the professional association of the country’s largest rigid packaging distributors. It is committed to the distribution of quality packaging components by establishing the market connection between manufacturers/producers and users.
Talk to one of our packaging professionals today about your next custom solution.
